Senior Marketing Specialist

Company: Acuity Eye Group
Location: Santa Ana
Posted on: March 20, 2023

Job Description:

Description:
Senior Marketing Specialist

The primary role of the Senior Marketing Specialist is to support the organization in fulfilling various cross-channel marketing programs for Acuity Optical. Specific responsibilities include brand and digital strategies, business and market development, market research and planning, and promotion and advertising. This position is responsible for creating and executing programs to drive new patient opportunities and retention of existing patients.

ESSENTIAL FUNCTIONS:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily with or without accommodation. The requirements listed below are representative, but not all inclusive, of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

Develop and execute marketing & CRM programs (digital and offline), tools, and resources to drive new patients and retain existing patients.
Coordinate, edit, and proof, with high attention to detail, all marketing media placed on behalf of the locations or the brand as a whole - including print ads, flyers, direct mailings, signage, community promotions, online channels, office and doctor specific materials, etc. to ensure quality and standardization in all mediums.
Oversee the Acuity Optical brand and all other sub-brands in the digital space (website, directories, social media, reputation sites, etc.)
Create marketing reporting capability that can track, measure, and analyze performance.
Manage campaigns and optimize during the campaign lifespan.
Manages websites, including the intranet and ensure all information is accurate and optimized.
Lead and manage digital content creation, as well building and deploying social media campaigns to increase brand awareness and lead generation.
Utilize Marketing skills that assists the organization to differentiate itself, grow market share and brand positioning while meeting/exceeding the necessary marketing and organizational objectives.
Utilizes tools to manage brand reputation on Google and Yelp.
Ensure appropriate collaboration with Support Leadership, Partner Doctors, Field Leadership, IT, Operations, Finance, and Compliance.
Provide strategic insight based off data to optimize effectiveness of marketing strategies and improve Return On Investment (ROI).
Performs other duties as assigned by management or as may be necessary.

Requirements:
QUALIFICATION GUIDELINES:
REQUIRED:

Minimum 5-8 years of experience in executing campaigns and experience in using tools to evaluate the current state of campaigns as well as keyword research tools and bid automation tools.
Bachelor's Degree or equivalent combination of education and related work experience.

DESIRABLE:

Experience in healthcare industry.

KNOWLEDGE/SKILLS/ABILITIES/TALENTS:

Team player and contributor coupled with excellent communication and interpersonal skills (oral and written).
Skills required include use and knowledge of computers and use of standard office equipment.
Ability to respond to common inquiries from patients and colleagues.
Ability to draw valid conclusions, apply sound judgment in making decisions, and to make decisions under pressure.
Ability to interpret and apply brand guidelines, policies and procedures.
Must address others professionally and respectfully by actions, words and deeds.
Detail oriented, organized, process focused, problem solver, self-motivated proactive, customer service focused.
Displays independent judgment by willingness to make timely and accurate decisions based on available information that is sometimes vague or limited in nature.
Ability to multitask effectively and work in a fast paced and sometimes ambiguous environment, without compromising quality of work.
Ability to prioritize tasks and projects with limited direction, while understanding and contributing to the success of the clinic.
Professional, confident, well-spoken and friendly.
Must have reliable transportation and insurance, and be willing to work in outside conditions.
Clear and effective communicator; adapts to different management, communication & delivery styles.
Models professionalism by maintaining effective working relationships, following all policies and procedures and approaching challenges with a proactive and positive attitude. Also develops strong, trusted relationships with colleagues and customers.
Maintains the confidentiality of all business documents and correspondence.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

This is primarily a field classification, with driving. Temperature conditions are controlled with limited direct exposure to hazardous physical substances. The noise level in the work environment is usually low to moderate.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, handle, or feel, reach with hands and arms, see, talk and hear. The employee will frequently lift and/or carry reports, records and other materials that typically weigh less than 20 pounds. The employee is occasionally required to stoop, kneel, bend, or crouch.
Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard, calculator, and other standard office equipment.

All of the information contained herein reflect general details as necessary to describe the principal functions of this classification, the level of knowledge and skill typically required and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Management reserves the rights to add, modify, change, or rescind the duties and/or work assignments of all positions, without advanced notice, and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.PI208459096

Keywords: Acuity Eye Group, Santa Ana , Senior Marketing Specialist, Accounting, Auditing , Santa Ana, California