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Retail Marketing Manager

Company: Kind Lending
Location: Santa Ana
Posted on: February 19, 2021

Job Description:

The Team:Kind Lending is determined to forge a new identity in the wholesale lending and mortgage banking space. We're building an upbeat, collaborative environment where a team of sharp minds will bring out the best in each other - and where fun is mandatory. We are focused on serving the mortgage community and their homebuyers by providing an array of products, top-notch service by experienced and friendly professionals and superior resources to support their business model.Position Summary: Lead, design, and deliver direct marketing programs to support business goals and strategic initiatives for Kind Lending's Retail Division. Develop, implement, and manage direct marketing programs that drive new customer acquisition, ongoing customer engagement and retention. Provide strategic recommendation on the design and evolution of programs to meet business objectives and contribute to the evaluation of the performance of campaigns.Responsibilities:* Launching new partner-associated--Retail--strategy* Develop and execute Retail marketing plans to help Retail partners attract new business* Ability to work within a CRM environment and automation tools * Using a data-driven approach to attract business for a consumer direct business* Analysis of unit economics for each partner--relationship* Measuring and adjusting the Retail marketing--strategy--for each partner--to drive--efficient--cost per--acquisition and sales volume goals * Collaborating with team to launch and optimize Retail Marketing campaignsQualifications: * Bachelor's Degree in Business Required--or equivalent marketing experience.* Experience and strong skillset in marketing analytics and decision making.* Hubspot mastery is a plus, experience with a CMS and automation tools is essential.* Experience working with Tableau a plus.* Some front-end coding knowledge is a plus (html/css/etc).* Proven experience in managing--a marketing partner--relationship--in both B2B and B2C environments* Experience developing, launching and optimizing content marketing campaigns a plus* High--proficiency--in Excel--and--data-driven conclusions * Demonstrated ability in managing partners and associated campaigns to--cost per acquisition--and volume goals * Comfort in--creating or--analyzing economics to support a negotiation * Collaborative and able to partner with team members across the marketing group and company* Ability to multitask, problem solve and efficiently manage time * The--ideal candidate will--be well organized* Strong communication and relationship building skillsEducation: Bachelor's Degree in Business Required or equivalent marketing experience.Work Authorization:Must be able to verify identity and employment eligibility to work in the U.S.Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.[EOE/M/F/D/V. Drug-free workplace.]

Keywords: Kind Lending, Santa Ana , Retail Marketing Manager, Advertising , Santa Ana, California

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