Retail Marketing Manager
Company: Kind Lending
Location: Santa Ana
Posted on: February 19, 2021
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Job Description:
The Team:Kind Lending is determined to forge a new identity in
the wholesale lending and mortgage banking space. We're building an
upbeat, collaborative environment where a team of sharp minds will
bring out the best in each other - and where fun is mandatory. We
are focused on serving the mortgage community and their homebuyers
by providing an array of products, top-notch service by experienced
and friendly professionals and superior resources to support their
business model.Position Summary: Lead, design, and deliver direct
marketing programs to support business goals and strategic
initiatives for Kind Lending's Retail Division. Develop, implement,
and manage direct marketing programs that drive new customer
acquisition, ongoing customer engagement and retention. Provide
strategic recommendation on the design and evolution of programs to
meet business objectives and contribute to the evaluation of the
performance of campaigns.Responsibilities:* Launching new
partner-associated--Retail--strategy* Develop and execute Retail
marketing plans to help Retail partners attract new business*
Ability to work within a CRM environment and automation tools *
Using a data-driven approach to attract business for a consumer
direct business* Analysis of unit economics for each
partner--relationship* Measuring and adjusting the Retail
marketing--strategy--for each partner--to drive--efficient--cost
per--acquisition and sales volume goals * Collaborating with team
to launch and optimize Retail Marketing campaignsQualifications: *
Bachelor's Degree in Business Required--or equivalent marketing
experience.* Experience and strong skillset in marketing analytics
and decision making.* Hubspot mastery is a plus, experience with a
CMS and automation tools is essential.* Experience working with
Tableau a plus.* Some front-end coding knowledge is a plus
(html/css/etc).* Proven experience in managing--a marketing
partner--relationship--in both B2B and B2C environments* Experience
developing, launching and optimizing content marketing campaigns a
plus* High--proficiency--in Excel--and--data-driven conclusions *
Demonstrated ability in managing partners and associated campaigns
to--cost per acquisition--and volume goals * Comfort in--creating
or--analyzing economics to support a negotiation * Collaborative
and able to partner with team members across the marketing group
and company* Ability to multitask, problem solve and efficiently
manage time * The--ideal candidate will--be well organized* Strong
communication and relationship building skillsEducation: Bachelor's
Degree in Business Required or equivalent marketing experience.Work
Authorization:Must be able to verify identity and employment
eligibility to work in the U.S.Other Duties: This job profile is
not intended to be an all-inclusive list of job duties and
responsibilities, as one may perform additional related duties as
assigned in order to meet the needs of the organization.Physical
Demands: The physical demands described here are representative of
those that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. Must be able to lift up to ten pounds. Primary
functions require sufficient physical ability and mobility to work
in an office setting; to stand or sit for prolonged periods of
time; to occasionally stoop, bend, kneel, crouch, reach, and twist;
to lift, carry, push, and/or pull light to moderate amounts of
weight; to operate office equipment requiring repetitive hand
movement and fine coordination including use of a keyboard; and to
verbally communicate to exchange information. VISION: See in the
normal visual range with or without correction. HEARING: Hear in
the normal audio range with or without correction.[EOE/M/F/D/V.
Drug-free workplace.]
Keywords: Kind Lending, Santa Ana , Retail Marketing Manager, Advertising , Santa Ana, California
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