Product Marketing Manager (Semiconductor/RFID)

Company: Identiv
Location: Santa Ana
Posted on: May 9, 2022

Job Description:

As a Product Marketing Manager with Identiv, you will lead the Transponder (RFID/HF) go-to-market strategy to ensure all marketing programs support Identivs growth strategy. This position requires tight interaction with sales, marketing, and product development teams. Success in this role requires a strategic and innovative mindset and the ability to read future market trends and needs, with strong teamwork and relationship-building skills. The product marketing manager will work with cross-functional teams across geographic boundaries. This role requires strong analytical skills, the ability to identify key market dynamics that impact the business and a mindset that embraces change in a fast-paced and ambitious team environment. Responsibilities Lead the strategic go-to-market plan and product/business unit positioning. Lead new product introduction with Product Management. Analyze marketing strategy from different points of view and influence multiple stakeholders in a matrix structure to work towards common goals. Set breakthrough product marketing strategy and programs by developing key customer and market insights, and delivering innovative marketing solutions Analyze marketing strategies and ROMI to drive continuous improvement. Drive voice of the customer, net promoter score, and share of voice analysis to evaluate customer feedback and market attribution. Translate long-term market trends into positioning statements and value propositions. Create compelling value propositions and oversee the production of all product content. Collaborate with product management teams to design a winning content strategy and oversee the development of material that drives global sales growth (Competitive collateral, presentations, training material, etc) Be a champion for your product portfolio through articulating the values and strengths of Identivs products versus competitive products. Consistently monitor market intelligence, related technology trends, conduct competitive analysis and deliver insights that advance Identivs marketing programs. Actively engage with key customers and targeted accounts to build an account-based marketing program that expands the pipeline and supports the ability to drive revenue growth. Drive outbound marketing activities including product promotions, trade shows etc. Were a community of committed professionals who focus on our customers needs and bring the optimal security solutions technology to meet - and then exceed their needs. Were committed to each other and to our company. By supporting each other and our business, we thrive, grow and succeed as individuals, as colleagues and as a company. Competitive Base Pay Variable , Medical, Dental, Vision, Vanguard 401(k), PTO, Holiday, Sick Pay Supplemental Life Insurance, AD&D Insurance, FSA Medical and Dependent care plans We believe in the importance of hiring the finest qualified people, and to that end, and being mindful of our responsibilities to our employees and customers, all offers of employment are contingent upon the results of a confidential pre-employment background check. Identiv is committed to equal employment opportunities. Identiv, Inc. abides by the requirements of 41CFR 60-300.5(a) and 60-741.5(a).

Keywords: Identiv, Santa Ana , Product Marketing Manager (Semiconductor/RFID), Advertising , Santa Ana, California