Associate Marketing Manager, Product Portfolio, US Surgical Vision

Company: Disability Solutions
Location: Irvine
Posted on: April 20, 2024

Job Description:

Johnson & Johnson Vision, a member of the Johnson & Johnson MedTech, is currently seeking a US Surgical Vision Associate Marketing Manager, Product Portfolio, a fully remote role within the United States. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at The US Surgical Vision Associate Marketing Manager, Product Portfolio, supports the portfolio strategy, with a focus on our Premium Portfolio, in addition to managing downstream sales and marketing initiatives associated with Cataract products in the Surgical portfolio; ensuring Marketing excellence in asset execution and sales support to drive demand. Responsibilities in this this role include having a deep understanding of the premium product portfolio, practice development and patient education insights, clinical indications, and a focus on executing premium practice support tools under the direction of the Marketing Manager of PCIOLs. The overall goal is to help drive product adoption and higher penetration rates of PCIOLs and premium technologies in targeted accounts. Product marketing responsibilities include having a deep understanding of assigned product(s) and their clinical indications, with a focus on executing marketing assets and tools and supporting sales training efforts. Primary areas of responsibilities:

• Support customer adoption and growth of premium technologies through targeted sales tools and patient education assets and collateral to support innovative and high-impact product growth.
  • Plan and execute the continuation of marketing programs for the existing product through a variety of channels.
  • Align promotional activities with overall business goals.
  • Maintain data on appropriate market conditions/share
  • Develop strong external relationships with customers as well as KOL's
  • Collaborate with the cross-functional team such as the Sales Force, Professional Education, GSM, R&D, Medial, Legal, Regulatory, and Clinical to develop and execute successful sales assets and channel plans
  • Support tactical execution of customer events and tradeshows, symposia, and other annual events.
  • Develop and provide input to training materials, presentations and participate in training activities
  • Gather competitive intel and develop effective positioning tactics

Keywords: Disability Solutions, Santa Ana , Associate Marketing Manager, Product Portfolio, US Surgical Vision, Advertising , Irvine, California