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Paid Media Manager

Company: SureCompanies
Location: Santa Ana
Posted on: January 12, 2021

Job Description:

Description: SureCo is a PURPOSE driven company that's dedicated to disrupting our broken healthcare system. We're 100% focused on driving down the cost of healthcare and improving the quality of care for all of us. SureCo and its subsidiaries and partners are at the forefront of health care change in the U.S. Serving patients, consumers, and enterprises. We focus on innovative technologies, new care paradigms, all focused on aligning our incentives with our customers. Established in 2016 we've grown from 10 to over 100 (and counting) Sureconians - what we call our awesome team members! If you are looking for a company focused on making real change, high energy, and team-driven performance then you've found it here at SureCo. Our people are inspiring and are inspired by what we do, who we get to do it with, and who we do it for. SummaryYou will be responsible for the Paid Media operations of our healthcare and technology holding company and partner brands. We are looking for a highly efficient digital native with an analytical, strategic mind to manage the day-to-day operations of our lead generation paid media efforts. Your position develops, manages, and optimizes paid media campaigns from concept through execution in paid search, retargeting, online display, paid social, affiliate, and lead vendors. This omnichannel role requires a combination of data analysis, creative strategy, and growth marketing to create winning paid media marketing programs. The ideal candidate is a data-informed, strategic thinker who has the intuition and desire to find the truth in the numbers and is accustomed to surfacing actionable insights for sustained growth.Key ResponsibilitiesUnder the direction of the CMO and marketing manager, you will: * Work to manage paid media campaigns, with a particular focus on Google Ads, Bing, Affiliate and Lead Vendors* Run point for paid media campaign launch dates, creative assets, trafficking, tracking, and reporting* Manage and track all campaign budgets to target CPA daily, weekly and monthly* Leverage data insights for optimization opportunities and implement strategic bid adjustments to improve CPA* Perform creative research and can understand the characteristics of a high performing ad* Generate insights, ideas, and strategies that support the creative team to develop ads* Discover, plan and execute new paid media solutions that drive new business and revenue growth* Oversee integration of key marketing technology platforms, tools, tags, and APIs with one another* Perform analysis across various aspects of each paid media channel; and recommend optimization testing* Define dashboards and reporting KPIs, monitoring campaign performance for maximum ROI* Oversee the hiring, onboarding, training, and development of new paid media hires and interns* Stay informed of industry and channel developments, trends, best practices, and strategiesPM20. Requirements: * Must have at least 5+ years of paid media marketing and lead-gen/demand generation experience managing $100,000+ per month budgets(not interested in primarily eCommerce managers, must have lead-gen experience)* Expert campaign structure and bid management user of Google and Bing/Microsoft Ads required* Experience with tagging/tracking Google Analytics, Google Tag Manager, Hotjar and funnel optimization required* High familiarity with paid social, affiliate, paid content discovery, and lead vendor management* A self-starter with a strong work ethic who goes the extra mile without being asked and thrives in a fast-paced entrepreneurial environment* Bachelor's degree in Marketing, Finance, Mathematics, or a related field preferred* Understanding of programmatic and display paid media campaigns; plus knowledge of data visualization and analytics best practices and tools ideal (Power BI, Tableau, Data Studio)* Background in the Healthcare industry and ability to write basis SQL Query and Excel Macros a plusPI128089215

Keywords: SureCompanies, Santa Ana , Paid Media Manager, Executive , Santa Ana, California

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