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VP of Marketing

Company: JobTarget
Location: Santa Ana
Posted on: June 18, 2022

Job Description:

DescriptionSureCo is a PURPOSE driven company that is dedicated to disrupting our broken healthcare system! We're 100% focused on driving down the cost of healthcare and improving the quality of care for all of us. We are at the forefront of healthcare change in the U.S. Serving patients, consumers, and enterprises across the nation.We are an organization focused on making real change, high energy, and team driven performance! Our Sureconians are inspiring and are inspired by what we do, who we get to do it with, and who we do it for. How people describe us:

  • We're Idealists - Who says healthcare can't have heroes?
  • We Put People First - They're not just customers. They're our collaborators in creating more human healthcare.
  • We Simplify - Healthcare should cure headaches. Not create them.
  • We Disrupt - This isn't healthcare as usual. Forget status quo, welcome to the era of Engaged Healthcare.We are looking for an experienced and hands-on growth marketing leader to build out and lead all performance marketing at SureCo. As the VP of Growth Marketing, you will have accountability for all digital performance marketing channels, including paid search, SEO, paid social media, display advertising, retargeting and affiliate marketing. You will be responsible for testing into new paid channels and scaling them into lead generation engines for our B2B business and efficient customer acquisition channels for our D2C subscription business. You will build out a paid media strategy that helps achieve our growth goals and build out a team of channel specialists either in-house or through an agency to achieve those goals. This role will report to the CRO and work in close partnership with VP of Sales/success, Data, Product and Engineering teams. This is a highly visible role on the SureCo leadership team.In this role, you will:
    • Build out a paid media strategy to drive leads for our institutional business and grow our health subscriptions in order to achieve our quarterly/annual customer acquisition and revenue goals
    • Build a paid media plan across mobile, web and offline channels including but not limited to paid search, paid social media, display advertising, retargeting and affiliate marketing
    • Identify, test and scale new owned and paid acquisition channels with an iterative, data and customer-insights driven, segmented approach
    • Build and manage a team of in-house and/or third-party paid media specialists to manage channel-level budget and performance with a relentless focus on core KPIs - CAC, trial conversion, channel conversion, ARPU, CAC/LTV ratio and paid / organic acquisition volume
    • Develop strategies to improve organic acquisition through SEO and ASO, testing and making improvements in search rankings; work with product and engineering team to implement changes
    • Design, implement and analyze A/B split tests across all channels (offer, creative and conversion rate optimization)
    • Work cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects with the goal of unlocking step changes in conversion rates, qualified lead generation and customer acquisition volume
    • Partner with the Institutional Engagement & Brand marketing team to build and implement a lead qualification criteria and process to identify marketing qualified leads for our institutional business
    • Partner with the Creative team to create and test creative concepts at a high frequency while remaining true to our brand
    • Partner with Data, Engineering and Product to improve understanding of Paid performance and to unlock additional opportunities to scale
    • Collaborate with the Consumer Brand & Partnerships team in building a parent ambassador/influence programRequirementsYou are...
      • Obsessed with growth and building things while not being afraid to roll up your sleeves
      • An expert on Google SEM and SEO who likes to stay abreast on the latest developments
      • An expert on Facebook bidding, targeting and optimization
      • Fluent in performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
      • Persistent, with a bias-to-action and a track record of performance
      • A doer with a contagious "can-do" attitude
      • A great communicator and truly a team player
      • Able to think both strategically as well as be able to change direction quicklyOn Your Resume
        • 6+ years of paid marketing experience in an entrepreneurial environment with a proven track record of identifying and executing SEM and paid social growth opportunities
        • Subject matter expert in Search Engine Marketing platforms, including Google AdWords and App store ads
        • Proven track record of analyzing marketing funnels to identify actionable insights that improve and optimize landing pages for conversion
        • Experience designing, running and analyzing A/B tests as well as incrementality tests
        • Experience working collaboratively with data scientists and engineers to improve tools and processes
        • Strong quantitative & analytical skills; ability to use data to make decisions and optimize campaign performance
        • Managerial experience leading a team of performance marketers
        • Well versed in Google Analytics and Facebook business manager
        • Ability to use SQL, Tableau, Google Tag Manager is a plusWhat We Offer Sureconians
          • Most and foremost, the ability to make a difference in the healthcare industry!
          • Portable individual medical plan options to suit your specific healthcare needs with generous employer contributions
          • Generous allowance and reimbursements for employee health-related expenses
          • Group dental and vision plans with 99% employer contributions
          • SureCo paid ancillary benefits such as basic life, short-term and long-term disability insurance
          • Complimentary telemedicine and virtual visits for employees
          • Complimentary Employee Assistance Program (EAP) for life's moments
          • Concierge Services such as Beneficiary Assist, Travel/ID Protection, College Tuition Rewards, and much more
          • Let's celebrate! We level up and acknowledge achievements in our monthly celebrations, team events and All Hands!
          • Casual environment and great culture where you get to work with the founders, key stakeholders and the SureCo team!No outside agencies pleaseNo relocation assistance providedOur business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs.SureCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Keywords: JobTarget, Santa Ana , VP of Marketing, Executive , Santa Ana, California

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