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Manager, Market Research & Insights

Company: Behr
Location: Santa Ana
Posted on: June 18, 2022

Job Description:

Job DescriptionOur Ongoing Commitment to Diversity, Equity & InclusionWe believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!This position will support Behr Paint Company (Behr and KILZ brands) through consumer research and insights. It will be accountable for collaborating with business units to assess and address information needs, and for leading, analyzing, and synthesizing company, consumer, and marketplace learning.This individual will represent the voice of the consumer and will uncover deep insights into consumer's attitudes and behaviors. They will work on a variety of initiatives in qualitative and quantitative research, including (but not limited to) Consumer Segmentation, Brand Positioning, Brand Equity Tracking, Macro Trends Analysis, Product & Service Ideation, Development and Testing, Advertising Research, In-store Observation and Testing, and Marketing Mix Modeling.JOB SCOPE/SUMMARY:

  • This role will work across the organization to help develop a research agenda that supports the corporate strategic direction
  • Collect and analyze data on consumers, competitors, the marketplace, and company
  • Devise methods and procedures for acquiring data, such as:
    • Quantitative research - conducting online, telephone or in-person surveys
    • Qualitative research - conducting focus groups, IDIs, ethnographic research or discussion boards
    • Synthesize and integrate consumer/marketplace insights from a vast array of current knowledge to inform on issues and opportunities/challenges and/or provide direction
    • Maintain a strong voice grounded in consumer insights to help identify company direction and ensure an emotional connection with a brand
    • Assist internal clients with interpreting research results and implications, and recommend courses of action based on findings
    • Fulfill secondary information requests from company personnel
    • Help ensure that market research programs produce accurate and reliable information to aid in company decision making
    • Identify, select, and work with research suppliers and industry partners to lead projects and ongoing programs for the company, and ensure projects remain within project scope, timing, and budget
    • Provide support for major research programs: project tracking and schedules, coordinate with third party research suppliers, and assist in day-to-day operations
    • Other projects as neededJOB QUALIFICATIONS:
      • Minimum of a bachelor's degree in Marketing or related field
      • 10+ years' experience and strong understanding of market research and consumer insights
      • Experience in Innovation/new product development research and Communications/Advertising research advantageous
      • Experience linking research findings and generating practical insight
      • Interest and experience mentoring research team members and internsKNOWLEDGE /SKILLS/ABILITIES RECOMMENDED FOR POSITION:
        • Focused individual who possesses attention to detail, very strong organizational and follow-up skills
        • Excellent knowledge of data collection methods (quantitative and qualitative)
        • Ability to interpret large amounts of data
        • Strong analytical and critical thinking skills
        • Strong interpersonal skills, both written and verbal, able to present research results to all levels of management
        • Solid understanding of MS Office applications
        • Experience with computer tabulation software (SPSS / SAS) a plus
        • Comfortable working independently and in groupsSPECIAL REQUIREMENTS:
          • Ability to travel on limited basisFull timeBEHR (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.E-Verify Participation Poster: English & Spanish
            E-Verify Right to Work Poster: English & Spanish

Keywords: Behr, Santa Ana , Manager, Market Research & Insights, Executive , Santa Ana, California

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