Manager, Market Research & Insights
Company: Behr
Location: Santa Ana
Posted on: June 18, 2022
Job Description:
Job DescriptionOur Ongoing Commitment to Diversity, Equity &
InclusionWe believe a workplace that encourages and values
different voices, perspectives, and backgrounds builds better
teams, better solutions, and more innovation. The goal is for every
single team member to have a voice and experience a sense of
belonging here, regardless of where they sit in the organization
and what their background is. We look forward to your sharing your
outstanding and unique talents and perspectives with us!This
position will support Behr Paint Company (Behr and KILZ brands)
through consumer research and insights. It will be accountable for
collaborating with business units to assess and address information
needs, and for leading, analyzing, and synthesizing company,
consumer, and marketplace learning.This individual will represent
the voice of the consumer and will uncover deep insights into
consumer's attitudes and behaviors. They will work on a variety of
initiatives in qualitative and quantitative research, including
(but not limited to) Consumer Segmentation, Brand Positioning,
Brand Equity Tracking, Macro Trends Analysis, Product & Service
Ideation, Development and Testing, Advertising Research, In-store
Observation and Testing, and Marketing Mix Modeling.JOB
SCOPE/SUMMARY:
- This role will work across the organization to help develop a
research agenda that supports the corporate strategic
direction
- Collect and analyze data on consumers, competitors, the
marketplace, and company
- Devise methods and procedures for acquiring data, such as:
- Quantitative research - conducting online, telephone or
in-person surveys
- Qualitative research - conducting focus groups, IDIs,
ethnographic research or discussion boards
- Synthesize and integrate consumer/marketplace insights from a
vast array of current knowledge to inform on issues and
opportunities/challenges and/or provide direction
- Maintain a strong voice grounded in consumer insights to help
identify company direction and ensure an emotional connection with
a brand
- Assist internal clients with interpreting research results and
implications, and recommend courses of action based on
findings
- Fulfill secondary information requests from company
personnel
- Help ensure that market research programs produce accurate and
reliable information to aid in company decision making
- Identify, select, and work with research suppliers and industry
partners to lead projects and ongoing programs for the company, and
ensure projects remain within project scope, timing, and
budget
- Provide support for major research programs: project tracking
and schedules, coordinate with third party research suppliers, and
assist in day-to-day operations
- Other projects as neededJOB QUALIFICATIONS:
- Minimum of a bachelor's degree in Marketing or related
field
- 10+ years' experience and strong understanding of market
research and consumer insights
- Experience in Innovation/new product development research and
Communications/Advertising research advantageous
- Experience linking research findings and generating practical
insight
- Interest and experience mentoring research team members and
internsKNOWLEDGE /SKILLS/ABILITIES RECOMMENDED FOR POSITION:
- Focused individual who possesses attention to detail, very
strong organizational and follow-up skills
- Excellent knowledge of data collection methods (quantitative
and qualitative)
- Ability to interpret large amounts of data
- Strong analytical and critical thinking skills
- Strong interpersonal skills, both written and verbal, able to
present research results to all levels of management
- Solid understanding of MS Office applications
- Experience with computer tabulation software (SPSS / SAS) a
plus
- Comfortable working independently and in groupsSPECIAL
REQUIREMENTS:
- Ability to travel on limited basisFull timeBEHR (the "Company")
is an equal opportunity employer and we want to have the best
available persons in every job. The Company makes employment
decisions only based on merit. It is the Company's policy to
prohibit discrimination in any employment opportunity (including
but not limited to recruitment, employment, promotion, salary
increases, benefits, termination and all other terms and conditions
of employment) based on race, color, sex, sexual orientation,
gender, gender identity, gender expression, genetic information,
pregnancy, religious creed, national origin, ancestry, age,
physical/mental disability, medical condition, marital/domestic
partner status, military and veteran status, height, weight or any
other such characteristic protected by federal, state or local law.
The Company is committed to complying with all applicable laws
providing equal employment opportunities. This commitment applies
to all persons involved in the operations of the Company regardless
of where the employee is located and prohibits unlawful
discrimination by any employee of the Company.BEHR is an E-Verify
employer. E-Verify is an Internet based system operated by the
Department of Homeland Security (DHS) in partnership with the
Social Security Administration (SSA) that allows participating
employers to electronically verify the employment eligibility of
their newly hired employees in the United States. Please click on
the following links for more information.E-Verify Participation
Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish
Keywords: Behr, Santa Ana , Manager, Market Research & Insights, Executive , Santa Ana, California
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