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VP of Marketing

Company: SureCo Health & Life
Location: Santa Ana
Posted on: June 23, 2022

Job Description:

Description:
SureCo is a PURPOSE driven company that is dedicated to disrupting our broken healthcare system! We're 100% focused on driving down the cost of healthcare and improving the quality of care for all of us. We are at the forefront of healthcare change in the U.S. Serving patients, consumers, and enterprises across the nation.We are an organization focused on making real change, high energy, and team driven performance! Our Sureconians are inspiring and are inspired by what we do, who we get to do it with, and who we do it for. How people describe us:We're Idealists - Who says healthcare can't have heroes?We Put People First - They're not just customers. They're our collaborators in creating more human healthcare.We Simplify - Healthcare should cure headaches. Not create them.We Disrupt - This isn't healthcare as usual. Forget status quo, welcome to the era of Engaged Healthcare.We are looking for an experienced and hands-on growth marketing leader to build out and lead all performance marketing at SureCo. As the VP of Growth Marketing, you will have accountability for all digital performance marketing channels, including paid search, SEO, paid social media, display advertising, retargeting and affiliate marketing. You will be responsible for testing into new paid channels and scaling them into lead generation engines for our B2B business and efficient customer acquisition channels for our D2C subscription business. You will build out a paid media strategy that helps achieve our growth goals and build out a team of channel specialists either in-house or through an agency to achieve those goals. This role will report to the CRO and work in close partnership with VP of Sales/success, Data, Product and Engineering teams. This is a highly visible role on the SureCo leadership team.In this role, you will:Build out a paid media strategy to drive leads for our institutional business and grow our health subscriptions in order to achieve our quarterly/annual customer acquisition and revenue goalsBuild a paid media plan across mobile, web and offline channels including but not limited to paid search, paid social media, display advertising, retargeting and affiliate marketingIdentify, test and scale new owned and paid acquisition channels with an iterative, data and customer-insights driven, segmented approachBuild and manage a team of in-house and/or third-party paid media specialists to manage channel-level budget and performance with a relentless focus on core KPIs - CAC, trial conversion, channel conversion, ARPU, CAC/LTV ratio and paid / organic acquisition volumeDevelop strategies to improve organic acquisition through SEO and ASO, testing and making improvements in search rankings; work with product and engineering team to implement changesDesign, implement and analyze A/B split tests across all channels (offer, creative and conversion rate optimization)Work cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects with the goal of unlocking step changes in conversion rates, qualified lead generation and customer acquisition volumePartner with the Institutional Engagement & Brand marketing team to build and implement a lead qualification criteria and process to identify marketing qualified leads for our institutional businessPartner with the Creative team to create and test creative concepts at a high frequency while remaining true to our brandPartner with Data, Engineering and Product to improve understanding of Paid performance and to unlock additional opportunities to scaleCollaborate with the Consumer Brand & Partnerships team in building a parent ambassador/influence program

Requirements:
You are...Obsessed with growth and building things while not being afraid to roll up your sleevesAn expert on Google SEM and SEO who likes to stay abreast on the latest developmentsAn expert on Facebook bidding, targeting and optimizationFluent in performance marketing metrics (CPM, CPI, CPA, CPC & LTV)Persistent, with a bias-to-action and a track record of performanceA doer with a contagious can-do attitudeA great communicator and truly a team playerAble to think both strategically as well as be able to change direction quicklyOn Your Resume6+ years of paid marketing experience in an entrepreneurial environment with a proven track record of identifying and executing SEM and paid social growth opportunitiesSubject matter expert in Search Engine Marketing platforms, including Google AdWords and App store adsProven track record of analyzing marketing funnels to identify actionable insights that improve and optimize landing pages for conversionExperience designing, running and analyzing A/B tests as well as incrementality testsExperience working collaboratively with data scientists and engineers to improve tools and processesStrong quantitative & analytical skills; ability to use data to make decisions and optimize campaign performanceManagerial experience leading a team of performance marketersWell versed in Google Analytics and Facebook business managerAbility to use SQL, Tableau, Google Tag Manager is a plusWhat We Offer SureconiansMost and foremost, the ability to make a difference in the healthcare industry!Portable individual medical plan options to suit your specific healthcare needs with generous employer contributionsGenerous allowance and reimbursements for employee health-related expensesGroup dental and vision plans with 99% employer contributionsSureCo paid ancillary benefits such as basic life, short-term and long-term disability insuranceComplimentary telemedicine and virtual visits for employeesComplimentary Employee Assistance Program (EAP) for life's momentsConcierge Services such as Beneficiary Assist, Travel/ID Protection, College Tuition Rewards, and much moreLet's celebrate! We level up and acknowledge achievements in our monthly celebrations, team events and All Hands!Casual environment and great culture where you get to work with the founders, key stakeholders and the SureCo team!No outside agencies pleaseNo relocation assistance providedOur business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs.SureCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.PI181376524

Keywords: SureCo Health & Life, Santa Ana , VP of Marketing, Executive , Santa Ana, California

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