Marketing Analyst

Company: Ejam Inc
Location: Santa Ana
Posted on: January 16, 2022

Job Description:

Description

eJam is a rapidly growing eCommerce company seeking someone ambitious and analytical to learn about Digital Marketing. The Marketing Analyst position does not require any previous experience -- just a college degree, love for analyzing numbers and the hunger to learn.

Founded in 2017, eJam is a direct-to-consumer brand incubator; focused on creating products that people love. Today, we own and operate a portfolio of brands with products that put you first. We take a unique approach to each brand and every product, making sure that we are fulfilling a real need while helping to shift the status quo.

As a Marketing Analyst you will be responsible for developing, executing, optimizing and measuring PPC and paid search campaigns that drive new customers to the product landing pages. You will own end-to-end performance of our paid digital marketing channels which may include paid search, display, video, social and/or mobile advertising. No previous marketing experience required.

Requirements

• Digital media buying using Facebook and Google Platforms -- including Search, Display and Youtube
• Manage performance metrics, budget tracking, and reporting across select digital marketing channels
• Own all steps of the ad operations process, upload, launch, optimize, kill, revamp, refresh, rinse and repeat.
• Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
• Text and display creative creation, split testing, mvt, and optimization.
• Measure ranking reports and analytics data to make strategic recommendations to improve our rankings
• Monitor ad and landing page performance via Google Analytics, Proprietary Dashboards and Tracking Systems
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.
• Provide recommendations to the distribution team on media buying strategies and marketplace opportunities.
• Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.
• Complete other duties, tasks, and activities as they arise.
• Proficient with Excel (Pivot tables, Data Visualization, etc.)
• Creative: Ability to generate new out of the box ideas and to approach problems with curiosity.
• Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost and align CPA goals
• Adaptable: Capable of adjusting to changing priorities, sometimes daily.
• Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
• Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.
• Must be able to take direction from management and execute accordingly
• Comfortable with a fast-paced, multifaceted environment and occasional long hours
  
  Benefits
  • Salary: $18.00/hr and opportunity for performance bonuses after completion of initial training period
  • Health Care
    • Medical
    • Dental
    • Vision
    • Paid Vacation
    • Liberal PTO
      
      eJam is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, veteran status, or any other characteristic protected by law.
      
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Keywords: Ejam Inc, Santa Ana , Marketing Analyst, Professions , Santa Ana, California