Internet Sales Director
Company: Pedder Auto Group
Location: Poway
Posted on: February 16, 2026
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Job Description:
Job Description Job Description Description: Are you a driven
automotive professional with a passion for digital sales and
customer engagement? We are seeking a high-energy, results-oriented
Automotive Internet Director to lead our Internet Sales Department
and Business Development Center (BDC). This is a leadership
opportunity for someone who thrives on maximizing online
opportunities, driving showroom traffic, and motivating a team to
deliver an exceptional customer experience. Responsibilities: Lead,
train, and motivate the Internet Sales and BDC teams to exceed lead
response, appointment, and sales goals. Develop and execute
strategies to increase online sales, lead conversion, and customer
retention. Oversee daily BDC operations, ensuring timely and
professional follow-up on all internet leads, calls, and inquiries.
Collaborate with sales management to create effective
appointment-to-sale processes. Monitor KPIs including response
times, appointment set rates, show rates, and closing ratios.
Implement best practices for CRM utilization and internet lead
management. Partner with marketing to optimize digital campaigns,
lead providers, and online reputation. Provide ongoing training,
coaching, and performance reviews for the BDC/Internet team.
Requirements: Qualifications: Proven experience in automotive
internet sales and/or BDC management. Strong leadership and
team-building skills with a focus on accountability and results.
Excellent communication, organizational, and customer service
skills. Proficiency with dealership CRM systems and internet lead
management tools. Data-driven mindset with the ability to analyze
reports and adjust strategies. Ability to thrive in a fast-paced,
high-volume dealership environment.
Keywords: Pedder Auto Group, Santa Ana , Internet Sales Director, Sales , Poway, California
