Area Sales Manager

Company: Bionutritional Research Group
Location: Lemon Grove
Posted on: April 1, 2026

Job Description:

Description The Area Sales Managers main priority is developing the market, driving BNRG initiatives, and tracking MBOs as well as managing any accounts in their respective markets. Area Sales Managers are responsible for all market conditions in respective area including merchandising, pos, product rotation, and customer knowledge of the brand as well as working directly with the Senior Field Sales Manager and the Field Marketing Managers (FMMs) from each area. This is a field job and this position is a front line sales position in our key retailers. Key responsibilities include: communicating strategic priorities; executing at store level key BNRG initiatives; tracking and measure execution; monitoring sales/POS progress against business plans; and ensuring implementation of merchandising standards to produce execution excellence. MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES Business Plan and Merchandising Standards Must clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.). Territory responsibilities assigned by Division Sales Manager, and the Area Sales Manager will report directly to the Senior Field Sales Manager. Consistently communicates with Division Manager and Senior Field Sales Manager to guarantee alignment Helps establishes POS allocation by distributor and storage unit Keeps Senior Field Sales Manager abreast of any new POS items and applicable allocation/timing, along with any ongoing updates from store level on our progress with Key Account Programs and DM level Programs. Coordinates with Regional Sales Manager to ensure on time reporting of sales information including depletions, buying reports etc. Uses Repsly reporting at every store. Misc. Provide on-going feedback relative to brand performance against objectives and MBOs Develops working knowledge of geographic and demographic areas in assigned geography Develops expertise with regards to product competition and distributor competition in respective area Communicates regularly and works effectively with all BNRG employees Job is very physical and candidates must be able to perform the following Lift up to 35 lbs Bend and squat with up to 20 lbs Sit in a car and drive up to 10 hours / day Walk in, out of and around stores all day Must be reasonably fit to perform tasks associated with this job TRAVEL Travel expectations depend on geography but would likely necessitate up to 20% travel Travel can require sitting up to 8 hours on a plane KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE) Alignment, successful achievement, and accountability by execution at store and district manager level Deliver Sales and Trade Marketing results in line with Division Managers expectations Develop stores in respective region with displays POS and working with RSM/FMM counterparts Creates a compelling vision of future market development of brand sales, trade marketing and distribution opportunities Upholds and maintains brand values Travels at appropriate level to support needs of Distributor Partners, region & Headquarters as planned and required Qualifications KNOWLEDGE, SKILLS AND EXPERIENCE Consumer Goods industry (Beverage or consumables Preferred) College education Strong communicator and motivator Excellent negotiator and influencer Highly numerate and analytical Understanding of consumer marketing principles Excellent communication skills Creative mind, outgoing personality and friendly Able to work independently with responsibility, and be organized Drivers License

Keywords: Bionutritional Research Group, Santa Ana , Area Sales Manager, Sales , Lemon Grove, California